MARKETING SEGMENT 2: ONLINE ADVERTISING
What is Online Advertising?
Online advertising is simply advertising that is done over the Internet. For those attracted to such a strategy, there are a number of options. Additionally, many have found ways to advertise online through avenues that do not appear to be traditional advertising channels. Although the influence of online advertising is still being studied, it is a rapidly-growing segment of the advertising dollar.
Why use Online Advertising?
If you see an advertisement via the Internet, then it is categorized as online advertising. Online advertising is very appealing to some advertisers because, with some types of ads, there is no pay unless there are results! With click-through advertising, the advertiser only pays if a user clicks on the ad. Consequently, this type of approach can make advertising very cost effective, especially for those who do not have large advertising budgets.
Best Practices of Online Advertising?
Online advertising is an important marketing strategy for many businesses. Best practices include:
- Develop a system to routinely monitor your ad placements as well as your contract with any online advertising or affiliate network.
- Set Clear Objectives: Identify what business goals the campaign is designed to achieve, and, just as importantly, the metrics by which those objectives will be assessed.
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